Having started out as a pirate radio station Veronica had one of the best heritage stories out there. Unfortunately having changed hands several times this history had been lost under a mountain of dry daytime TV. 

I developed a complete overhaul of the Veronica brand alongside motion studio, Cape Rock. Taking inspiration from Veronicas heritage the motion design was based around a minimalist horizon line that would be our basis for all communication. Typography was also inspired by the same type used across the side of the original Veronica boat.