adidas
Triple Black
-
Art Direction, Design
Tasked with highlighting the wide range of Triple Black colour ways on adidas.com we developed a day in the life approach that allowed us to match key silhouettes with points of the day. Working across a twenty-four hour period we motion tracked the footwear making in continuously in the centre of frame. This allowed us to reinforce that the Triple Black colour ways can be a staple in your outfit whatever the occasion.
The footage was supported with animated typography that outlined the key benefits across all shoes. A digital led campaign the deliverables covered .com, in-app and social media touch points.
adidas
Triple Black
-
Art Direction, Design
Tasked with highlighting the wide range of Triple Black colour ways on adidas.com we developed a day in the life approach that allowed us to match key silhouettes with points of the day. Working across a twenty-four hour period we motion tracked the footwear making in continuously in the centre of frame. This allowed us to reinforce that the Triple Black colour ways can be a staple in your outfit whatever the occasion.
The footage was supported with animated typography that outlined the key benefits across all shoes. A digital led campaign the deliverables covered .com, in-app and social media touch points.