Talisker Atlantic Challenge
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Client: Talisker Whisky
Role: Concept, art direction and design
Agency: KesselsKramer
As one of the most celebrated single malt whiskies in the world Talisker was looking to cement its reputation as tough, rugged and most importantly 'Made By The Sea'. A wide list of action sports where considered with the final decision set on the Ocean Rowing. A sponsorship deal was agreed with one of the toughest ocean rowing races out there in turn creating the Talisker Whisky Atlantic Challenge.