Veronica Brand Development

The iconic television and radio brand Veronica was in need of a brand refresh as well as consolidating its branding across multiple channels. Working with the team at Cape Rock, Amsterdam a visual signature was created that was inspired by the channels early history as a pirate station broadcasting from the sea. With this incredible starting point a design system was created that worked across digital, broadcast and print. With the wave animation as a clear reminder of the broadcasters history they were in a good position to outline where they stood in a busy broadcaster landscape. 

Role: Art Direction, Design

Veronica_WaveLogo
Sneak-Peak_2
Promo_Thema_In_Donker
Promo_Voetbal_In_Donker
VeronicaAbriWeb
VeronicaAbriWeb2
VeronicaAbriWeb3
VeronicaPoster
VeronicaAbriLayout5
Veronica_AbriLayout7
Voetbal_SMA_OR_OUT
Combi-2_Promo_BIG_ZW_OUT
VeronicaBoat002
VeronicaBoat001

Luke James Miller Design ©
2023 Amsterdam, The Netherlands

Design Direction
Brand Identity Design
Digital Design

Email: hello@lukejm.com
IG: @mrlukejm
LinkedIn: @lukejm

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