Under Armour. Grind now, glory later.

The American sportswear brand targeted its dedicated consumer group with a campaign outlining that the hardwork comes first. Working with the internal design studio of 72&Sunny we created assets for the European campaign that showed the sweat and hard work that goes into training before an athlete sees any of the rewards. 

Role: Design

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Luke James Miller Design © 2023 Amsterdam, The Netherlands ✌️

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