Iconic sports brand Umbro aimed to compete against the major brands in an irreverent and playful way. Playing off the serious and overly epic commercials usually released by their competitors the brand applied this same approach to the everyday Sunday league level player.
Role: Art Direction, Design
Projects:
adidas Harden Vol.5Commercial
adidas 4D FWD 1.0Commercial
adidas Confirmed appCommercial
adidas Product Experience PageCommercial
Veronica Brand DevelopmentCommercial
Spike Full Contact TVCommercial
citizenM NYC LaunchCommercial
citizenM Swan SongCommercial