Umbro Glory For All

Iconic sports brand Umbro aimed to compete against the major brands with their latest speed focused footabll boot. Playing off the serious and overly epic commercials usually released by their competitors the brand applied this same approach to the more accesible and everyday Sunday league match. Using over the top and outlandish animations and VFX's we showed that glory on the pitch is not only accesible to the professionals. 

Role: Art Direction, Design

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Luke James Miller Design © 2023 Amsterdam, The Netherlands ✌️

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