citizenM Swan Song

Working alongside the internal design studio of adidas, studio A, we developed an in app product demonstration for the latest footwear release for basketball star James Harden. Creating custom app pages designed to house our content we were able to demonstrate the shoe being used in a professional context. Video content and stills were storyboarded alongside the app page developement allowing us to produce a performamce product experience that showcased not only the look and feel of the product but also the professional benefits such as grip and flex of materials.

Role: Art Direction, Design