citizenM Swan Song 

For the launch of the latest citizenM hotel in Time Square, New York we developed a promotional short that was animated by the world famous PES. Using his signature stop motion style we were able to show the effect the latest citizenM location would have on the tired hotel cliches in that area.  The citizenM tone of voice, devloped by KesslesKramer, came to the fore with a playful yet challenging attitude towards the hotel industry. 

Role: Art Direction, Design

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Luke James Miller Design © 2023 Amsterdam, The Netherlands ✌️

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