In the lead up to a wide collection of new and returning series the channel Spike wanted to communicate its no nonsense approach to television broadcasting. Working with the team at Cape Rock, Amsterdam we created the over arching campaign line of 'Full Contact TV' which gave a nod back to Spikes early days as one of the first broadcasters to show mixed martial arts. Within this overarching campaign narrative supporting lines were devleoped that paired with the wide varieties of new shows.
Role: Art Direction, Design, Copywriting
