For the launch of the adidas Confrimed app, a platfrom offering access to limited and exclusive products, a visual house style was created with the goal of presenting products in a new and innovative way. With a steady stream of new apparell and footwear a production approach had to be taken into consideration that would allow a quick turn around of product imagery but also still produced engaging results. Placing the products front and centre and as close to full screen as possible gave the users a good understanding of the shape and form of the exclusive products with animated clips showing the products from every possible angle.
Role: Art Direction, Design
