Working with top tier products within the performance category Studio A were challenged to create a new space and environemnt for adidas to demonstrate their latest innovations. Using the latest in robotic camera movements a studio environment was designed that allowed capturing of movements across 360° at incredibily high frame rates allowing for slo-mo footage of both the flex and movement of materials. This project was developed over many months and was the starting point for several innovations that have been applied to how adidas as a brand presents its top tier products.
Role: Art Direction, Design