Lucid Motors. Compromise Nothing.
Led the design and development of a multi-market campaign for Lucid Motors across key European regions, supporting the brand’s expansion and positioning as a leader in luxury electric vehicles.
This project involved adapting Lucid’s core visual identity for diverse European audiences while maintaining global brand consistency. I worked closely with cross-functional teams to deliver campaign assets across digital, social, and print platforms, ensuring high-impact creative execution tailored to each market.
Role: Art Direction, Design
