adidas Harden Vol.5

Designed the launch flow and navigation for the James Harden Vol. 5 within the adidas app.

Structured the visual hierarchy to integrate performance features, athlete storytelling, and user-generated content.

Defined content sequencing to support both exploration and conversion.

Extended adidas app patterns to support a high-profile signature product release.

Problem:

The launch of the James Harden Vol. 5 required more than a standard product release page. Signature basketball shoes carry performance expectations, cultural relevance, and athlete storytelling that typical product templates do not fully support.

The existing adidas app experience lacked the depth and structure needed to showcase on-model footage, product innovation, and user-generated content in a cohesive and navigable way. The challenge was to create a launch flow that elevated the storytelling while keeping the experience structured, scannable, and conversion-ready.

Approach:

I approached the launch as a guided product journey rather than a static content page. The focus was on defining clear navigation patterns and content hierarchy that allowed users to move seamlessly between performance features, athlete storytelling, and social proof.

I structured the flow to integrate motion and user-generated content without overwhelming the layout, ensuring that visual energy supported clarity rather than distracting from it. All design decisions were grounded in maintaining consistency with the adidas app ecosystem while extending it to support a high-profile signature release.

Solution:

I designed the app flow and navigation framework for the James Harden Vol. 5 launch, creating a structured and immersive product experience within the adidas app. The layout integrates on-model footage and community-driven content into a clear visual hierarchy that guides users through performance details, design intent, and cultural context.

The final experience delivers a more detailed and engaging understanding of the product while remaining intuitive, structured, and aligned with adidas’s broader commerce patterns.

User Experience
User Interface
Product Design
Brand Systems

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