adidas 4D FWD 1.0
Problem
The adidas 4D FWD 1.0 wasn’t just another shoe launch—it represented years of product innovation powered by data and 3D printing. The challenge was to translate this complexity into a digital product experience that made the technology accessible, while still giving the silhouette the premium, futuristic presence it deserved.
Approach
We designed a product storytelling system that blended performance capture with digital interface thinking. High-frame-rate motion studies showed the shoe in action, while layered graphic treatments referenced the data sets and lattice structures behind its design. Layouts were built to work seamlessly inside the adidas app, balancing immersive storytelling with clarity, hierarchy, and usability.
Solution
The result was a product design framework that elevated 4D FWD 1.0 as both a performance innovation and a design icon. By unifying motion, graphics, and layout within a mobile-first environment, we created a scalable model for presenting adidas’ most advanced footwear—where cutting-edge research could be experienced as clearly as the product itself.
Digital Product Experience Design: Developed layouts tailored for the adidas app that showcased 4D FWD 1.0 as both a technical and lifestyle product.
Motion & Interaction Storytelling: Captured high-frame-rate motion studies of athletes, integrating them into an app-ready framework to reveal performance benefits.
Data-Driven Visual System: Applied graphic overlays inspired by lattice structures and athlete-scan data, connecting the shoe’s innovation story to its digital presentation.
Scalable Design Framework: Created a repeatable system for future 4D launches, ensuring product storytelling and interface design worked seamlessly together.
