The latest release in the 4D range of adidas performace footwear required an envrionment and design execution that showcased the innovative approach to product creation through 3D printing. With the product being developed through thousands of scans of athletes feet during perfromance we created a innovative capture envrionment that allowed high frame footage of athletes in motion to be shot from multiple angles. Graphic treatments and overlays were added to reinforce the research and devleopment that has supported this product range.
Art Direction and Design for adidas Studio A.
