adidas CONFIRMED

Designed the visual layout and navigation of the CONFIRMED product page for exclusive sneaker drops.

Defined interaction states and visual hierarchy across pre-drop, live, and post-drop moments.

Clarified how and when key information is surfaced through layout and motion.

Ensured consistency with the CONFIRMED app design system while supporting high-traffic scenarios.

Problem:

The existing CONFIRMED product page did not clearly support the visual and navigational demands of limited-edition sneaker drops. During high-traffic release moments, important information such as drop timing, participation state, and product details competed for attention, increasing cognitive load and user uncertainty. The page needed a clearer visual structure that could guide users through the experience quickly and confidently.

Approach:

I focused on designing a visual and interaction framework that prioritized hierarchy, clarity, and scanability under time pressure. The work emphasized clear entry points, state-aware layouts, and consistent navigation patterns that helped users understand where they were in the drop process. I treated the page as a dynamic surface that needed to adapt visually as the drop progressed, while remaining consistent with the CONFIRMED app’s design system.

Solution:

I designed a product page and interaction model for the CONFIRMED app that establishes a clear visual hierarchy and navigational structure for exclusive drops. Key information is surfaced progressively and visually prioritized based on the state of the release, reducing confusion during high-demand moments. The final design elevates the presentation of limited products while ensuring the experience remains legible, focused, and easy to navigate at scale.

User Experience
User Interface
Product Design
Brand Systems

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