Square. Everything your business needs. Almost.
As Square set its sights on growing its user base across Europe, we collaborated with the design team at 72&Sunny to adapt the brand’s playful, confident voice for a new audience.
Our simplified yet eye-catching design approach helped communicate Square’s role as a smart business solution—while keeping the tone honest and relatable. The visual system was rolled out across multiple markets, balancing consistency with local relevance to support a successful brand expansion.
