Square. Everything your business needs. Almost.

As Square set its sights on growing its user base across Europe, we collaborated with the design team at 72&Sunny to adapt the brand’s playful, confident voice for a new audience.

Our simplified yet eye-catching design approach helped communicate Square’s role as a smart business solution—while keeping the tone honest and relatable. The visual system was rolled out across multiple markets, balancing consistency with local relevance to support a successful brand expansion.

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Luke James Miller Design ©
2025 Amsterdam, The Netherlands

User Experience Design
User Interface Design
Digital Art Direction

Email: hello@lukejm.com
IG: @mrlukejm
LinkedIn: @lukejm

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