adidas Harden Vol.5
Working alongside the internal design studio of adidas, studio A, we developed an in app product demonstration for the latest footwear release for basketball star James Harden. Creating custom app pages designed to house our content we were able to demonstrate the shoe being used in a professional context. Video content and stills were storyboarded alongside the app page developement allowing us to produce a performamce product experience that showcased not only the look and feel of the product but also the professional benefits such as grip and flex of materials.
Role: Art Direction, Design
Projects:
adidas 4D FWD 1.0Commercial
adidas Confirmed appCommercial
adidas Product Experience PageCommercial
Veronica Brand DevelopmentCommercial
Spike Full Contact TVCommercial
citizenM NYC LaunchCommercial
Umbro Glory For AllCommercial
citizenM Swan SongCommercial