Working alongside the internal design studio of adidas, studio A, we developed an in app product presentation for the latest footwear release of basketball star James Harden. Creating custom app pages designed to house our content we were able to demonstrate the shoe being used in a professional context. Video content and stills were storyboarded alongside the app page developement allowing us to produce a performamce product experience that showcased not only the look and feel of the product but also the professional benefits such as grip and flex of materials. This product was developed overall several months and was part of the evolution of how adidas as a brand showcases its products.
Role: Art Direction, Design