adidas Harden Vol.5

Working alongside the internal design studio of adidas, studio A, we developed an in app product presentation for the latest footwear release of basketball star James Harden. Creating custom app pages designed to house our content we were able to demonstrate the shoe being used in a professional context. Video content and stills were storyboarded alongside the app page developement allowing us to produce a performamce product experience that showcased not only the look and feel of the product but also the professional benefits such as grip and flex of materials. This product was developed overall several months and was part of the evolution of how adidas as a brand showcases its products.

Role: Art Direction, Design

PEP-HardenVol5-002
PEP2webimages001
PEP-HardenVol5-010
PEP-HardenVol5-009
PEP-HardenVol5-007
PEP2webimages008
PEP2webimages004

Luke James Miller Design © 2023 Amsterdam, The Netherlands ✌️

View