adidas
Harden Vol.5 PEP
-
Art Direction, Design
A full product experience was created for the launch of James Harden's signature shoe the Vol.5. The working title of 'athletes in motion' was used to help define the approach that centred around all product content being captured on model during real game time. Three content components were defined that covered product demonstration, behind the scenes creator stories and real world reviews of product. Collaborating with the adidas app team we were able to build the content into a custom consumer experience.
adidas
Harden Vol.5 PEP
-
Art Direction, Design
A full product experience was created for the launch of James Harden's signature shoe the Vol.5. The working title of 'athletes in motion' was used to help define the approach that centred around all product content being captured on model during real game time. Three content components were defined that covered product demonstration, behind the scenes creator stories and real world reviews of product. Collaborating with the adidas app team we were able to build the content into a custom consumer experience.
