The Amazon rainforest was once again at the mercy of politicians as the largest natural resource experienced a rise in deforestation. The goal was to gain as many signatures as possible that would in turn force the Brazilian government to reconsider the legislation that had just been signed. By using social media channels we aimed to gather as many Brazilians from all over the world to pay attention and sign the petition in the effort to save the rainforest. 

Client: Greenpeace 
Role: Concept, art direction and design
Agency: KesselsKramer