Role: Concept, art direction and design
The Amazon rainforest was once again at the mercy of politicians as the largest natural resource experienced a rise in deforestation. The goal was to gain as many signatures as possible that would in turn force the Brazilian government to reconsider the legislation that had just been signed. By using social media channels we aimed to gather as many Brazilians from all over the world to pay attention and sign the petition in the effort to save the rainforest.
Alongside the animation we produced a micro site that allowed the user to explore the amazon forest through google maps as well as use the Brazilian Friend Finder to suggest people that could sign the petition.