With the launch of the Confirmed app by adidas a house style had to be defined for the look and feel of key products being released on the platform. A unique approach to product presentation was required to clearly differentiate the Confirmed product launches from the adidas app. A motion approach was defined that allowed all angles of the product to be viewed whilst also creating a looping, hypnotic and engaging outcome. Additional texture and specific lighting was refined to allow a slightly nostalgic feeling in keeping with the adidas Originals visual world.