citizenM NYC
–
Client: citizenM
Role: Art direction and design
Agency: KesselsKramer
The European hotel chain citizenM aimed to make a move across the Atlantic and settle down in one of the biggest and noisiest tourist traps in NYC - Times Square. With a series of fly posters we aimed to let the New Yorkers know that citizenM was bringing its spin on luxury to the city that never sleeps.