adidas
Product Experience Page (PEP)
The consumer experience for adidas top tier products needed to be elevated to allow for a better understanding, presentation and demonstration of both apparel and footwear.
Working alongside the adidas innovation team, Lab A, we developed a unique shooting environment that allowed rotational camera movements, high speed image capture and 4K+ image resolutions. This would in turn allow both wide and macro shots to be captured all whilst our models were in motion.
Project: Capture Innovation
Role: Art Direction, Design
Agency: adidas
The end goal for the elevated content was to live within a newly defined adidas app page with the working title 'Product Experience Page'. The layout, structure and navigation of this page was part of the overall end goal for lifting the consumers experience of top tier products.
The content shot had to edited to specific key moments that would allow a greater understanding of product as well as show in camera shots of real athlete movements.
adidas
Product Experience Page (PEP)
Project: Capture Innovation
Role: Art Direction, Design
Agency: adidas
The consumer experience for adidas top tier products needed to be elevated to allow for a better understanding, presentation and demonstration of both apparel and footwear.
Working alongside the adidas innovation team, Lab A, we developed a unique shooting environment that allowed rotational camera movements, high speed image capture and 4K+ image resolutions. This would in turn allow both wide and macro shots to be captured all whilst our models were in motion.