Commissioned by Storytel, I wrote and directed a branded content campaign featuring celebrated Dutch presenter Humberto Tan, aimed at highlighting the versatility of the Storytel app and the joy of storytelling in everyday life.
The creative concept, titled “Stories Everywhere,” centered around the idea that audiobooks aren’t confined to one place or time — they can accompany you throughout your day. From morning commutes to evening runs, or quiet moments at home to cross-border travel, we crafted a series of short films that brought this narrative to life in an authentic and visually engaging way.
Each advert was designed to resonate with local audiences while maintaining a consistent overarching theme across the Netherlands, Germany, and Belgium. The campaign focused on relatability, warmth, and the emotional connection between users and their stories — brought to life through Humberto’s presence and natural on-screen charisma.