Problem
Storytel wanted to expand its presence across the Netherlands, Germany, and Belgium with a campaign that would demonstrate the versatility of audiobooks. The challenge was to create content that felt warm, relatable, and authentic across diverse cultural contexts while maintaining a consistent brand narrative.
Approach
We developed the creative concept “Stories Everywhere” — built on the idea that audiobooks can accompany people throughout their daily routines. I wrote and directed a series of short films featuring Humberto Tan, whose charisma and authenticity brought the brand voice to life. Each film was crafted to reflect specific local nuances while staying true to a shared overarching story.
Solution
The campaign delivered a set of assets optimized for social media, digital advertising, and Storytel’s owned channels. By uniting narrative, talent, and cultural insight, Stories Everywhere successfully connected with audiences across three countries, strengthening Storytel’s position as the go-to app for audiobooks in everyday life.
Concept Development & Scriptwriting: Built the narrative framework for Stories Everywhere, writing scripts tailored to user scenarios and cultural nuances across three countries.
Direction & Creative Oversight: Directed all aspects of the films, from visual storytelling and location planning to pacing and performance.
Casting & Talent Collaboration: Partnered with Humberto Tan to shape a genuine, conversational tone aligned with Storytel’s brand voice.
Cross-Platform Distribution: Delivered localized campaign assets optimized for Storytel’s app, social channels, and digital advertising.