Umbro Glory For All

Iconic sports brand Umbro aimed to compete against the major brands with their latest speed focused football boot. Playing off the serious and overly epic commercials usually released by their competitors the brand applied this same approach to the more accesible and everyday Sunday league match. Using over the top and outlandish animations and VFX's we showed that glory on the pitch is not only accesible to the professionals. 

Role: Art Direction, Design

Umbro-Velocita003
Umbro-Velocita004
Umbro-Velocita
Umbro-Velocita002

Luke James Miller Design ©
2023 Amsterdam, The Netherlands

Design Direction
Brand Identity Design
Digital Design

Email: hello@lukejm.com
IG: @mrlukejm
LinkedIn: @lukejm

View