adidas Product Experience Page
Problem
adidas needed a product storytelling format inside its app that could elevate premium releases beyond the constraints of standard e-commerce templates. The existing layouts lacked the flexibility to showcase innovation, materials, and motion in a way that matched the ambition of the brand’s top-tier products.
Approach
Partnering with Studio A, we developed a bespoke product design layout that functioned as a digital showcase within the adidas app. We explored how content, interaction, and hierarchy could work together to spotlight innovation—integrating video, slow-motion detail, and modular content blocks that revealed the products’ performance qualities in a more dynamic way.
Solution
The result was the adidas Product Experience Page (PEP): a flexible, premium layout system that set a new benchmark for how products were introduced in the app. Designed to scale across multiple releases, the PEP framework gave adidas a repeatable yet elevated format that blended brand storytelling with e-commerce functionality, ensuring innovation was both seen and understood.
Product Layout Design & Content Strategy: Defined a new digital storytelling format within the adidas app, building a premium layout that moved beyond standard e-commerce templates.
Interactive Experience & Visual System: Designed modular content blocks that integrated motion, slow-motion product detail, and flexible media placements to highlight material innovation and performance.
Collaboration & Development Oversight: Partnered with Studio A and adidas product teams to prototype, refine, and validate layouts; ensured technical feasibility and alignment with brand standards.
Scalable Framework & Implementation: Delivered the adidas Product Experience Page (PEP) as a repeatable design system—scalable across releases while consistently elevating the presentation of top-tier products.
