adidas Harden Vol.5
Collaborating closely with adidas’ internal design studio, Studio A, we crafted an in-app product experience for the latest James Harden footwear release.
Our goal was to elevate the storytelling around performance footwear within a mobile environment. To achieve this, we designed custom app pages tailored to highlight key product features in a way that felt immersive and intuitive for users.
By integrating video content and stills—planned in parallel with the app layout and user flows—we were able to create a seamless experience that communicated both the aesthetic and functional aspects of the shoe, such as material flexibility and on-court grip.
This multi-month initiative marked a significant step forward in how adidas presents performance products digitally, reflecting an evolution in the brand’s approach to interactive product storytelling.
