As one of the most celebrated single malt whiskies in the world Talisker was looking to cement its reputation as tough, rugged and most importantly 'Made By The Sea'. A wide list of action sports where considered with the final decision set on the Ocean Rowing. A sponsorship deal was agreed with one of the toughest ocean rowing races out there in turn creating the Talisker Whisky Atlantic Challenge.
Client: Talisker Whisky Agency: KesselsKramerRole: Concept, art direction and design
The entire project was documented through film and photography and then shared and seeded online.
Press attention was captured on both sides of the ocean as the story of our ocean rowers started to gain momentum.