The world of supermarket vegetable burgers is a pretty brown and grey place. The carnivores shouldn't be having all the fun. This was the mission at the core of BeBurger, bring colour and creativity to the vegetarian burger world.
Client: BeBurgerAgency: NatwerkRole: Art direction and design
Developed from the ground up with a strategic positioning 'unleash your burger creativity', alongside a bold and colourful brand identity. BeBurger is the first of many products from the vegetable scientists at Purple Bee Hive.